BaselineEdit baseline
- Throughput
- All passengers handled by the airport in a year — arrivals plus departures.
- Departing passengers
- Passengers leaving the airport, including transfers, each counted once. Used for value-added services.
- Lease
- A fixed monthly fee per trolley, covering the trolley, the screen and the platform.
- Minimum fleet
- The minimum number of trolleys charged under the lease, even if fewer are deployed.
- Deposit
- A one-off payment at signing, expressed in months of lease. Shown as cash, not as income or cost.
Leasing
The airport pays a fixed monthly lease per trolley, covering the trolley, the screen and the platform. There is no capital investment and no per-passenger fee. Advertising and value-added services come on top, and the airport keeps the larger share.
01Parameters
Parameter guide
Pros & cons
Advertising
Part of the screen time is reserved for the airport’s own messages. The rest is sold to brands under one of two options, chosen by the airport. Option A: an exclusive ad company holds the airtime, pays a fixed platform fee to Genix and shares its revenue with the airport. Option B: the airport sells the airtime itself and keeps the full margin (see Results).
02Parameters
Will an ad company sign?
Parameter guide
Market reference (USD). There is no global price per second: the industry prices screens per 1,000 impressions (CPM). Premium airport screens are quoted at about $35–85+ CPM (AdQuick, 2026); digital place-based screens in airports and malls at about $9–32 CPM (PJ Solomon). To convert: price per second ≈ CPM ÷ 1,000 × viewers per screen-second. Example: $35 CPM with about 0.1 viewers per second ≈ $0.0035 per second per trolley screen. Trolley-screen viewing rates are not yet measured.
Pros & cons
Value-added services
Duty free, dining, charging and entertainment sold through the platform. The platform earns a commission on these sales, and the airport receives the larger share.
03Parameters
Parameter guide
Pros & cons
Operating costs
Maintenance, software and the replacement of damaged units are carried by Genix and included in the lease. Day-to-day fleet handling is carried by the airport, unless it asks Genix to run the fleet in full.
04Parameters
Parameter guide
Pros & cons
What each side gains
Year 1 and five-year results for the airport and for Genix under the assumptions on pages 1–4.
How the result is built
Year 1 by revenue stream Option A · ad company
Five-year view Airport and Genix net · per year
What if the airport is the advertiser?
The airport sells the airtime to brands with its own team, instead of appointing an ad company. It pays the same platform airtime fee to Genix and keeps the full advertising margin, but also carries the sales risk.
05Airport advertising team
All other assumptions — airtime, airtime sold and price to brands — come from page 2.